Brand Identity
A brand identity is more than just a logo. It's a visual representation of everything your business stands for, from your core values to your unique selling proposition. I take the time to get to know your business and your goals before developing a brand identity that is truly authentic and representative.
My brand identity design process includes:
Brand discovery: I will work with you to understand your business, your target audience, and your goals.
Brand strategy: I will develop a brand strategy that outlines your brand's core values, unique selling proposition, and messaging.
Brand identity design: I will design a brand identity that is visually appealing, memorable, and consistent across all touchpoints.
Brand implementation: I will help you implement your brand identity across all of your marketing materials, from your website and social media to your print and digital collateral.
Patchwerks, Seattle, WA - design/concept/production
The Patchwerks logo actually came to me pretty quickly, as I know my way around a synthesizer or twelve. For Seattle’s synthesizer headquarters for gear and community, I had a simple concept that bold and eye-catching. The logo itself is nothing more than the merger of an LED light, common on most synths, and a patch-point, more common on modular synthesizers, which allows the user to connect cables from one module to another. It’s crazy stuff!
Once the logo was complete, I composed a page of brand guidelines, including horizontal and vertical variations of the logo, spacing, backgrounds, colors, and typography. This project was a joy to work on because I genuinely cared about Patchwerks’ mission to serve the community through music and culture.
Plus, it’s really cool to see your logo on a big-ass backlit sign with your graphics below it!
Quantivate - design/concept/production
Quantivate needed a quick logo for a user conference. There wasn’t a lot of time, and I was told the conference would be called “Connect.” I went with a simple concept: I combined the two Ns in connect and “connected” them, then I used a gradient to further “connect” the previous connection. Ok, that was rough, sorry about that. But you get it, right?